RUNWAY BRAND HUB
The RUNWAY Brand Hub is our space to review brand guidelines and dream up new creations.
LOGO
We envision a world where Black entrepreneurs thrive in a reimagined economy rooted in equity and justice.
Logotype
The RUNWAY logotype should primarily be used in the Afrofuturistic Gradient, Teal, or Purple (see page 13 for details on color). If in doubt, use the Afrofuturistic Gradient or Teal first, Purple second. Choose a logotype color that stands out from it’s background versus one that blends in.
Logo Icon
The RUNWAY logo icon “A” is a secondary mark that should be used as a brand accent. It is recommended that the “A” be primarily used at small sizes such as web/social or in the corner of photography.
Not to be used with the logotype.
Logo Misuse
Please respect the RUNWAY brand. Don’t do any of these things to the logotype. Let’s keep it classy and cool.
The logo should never be smaller than 1 Inch wide.
And we’re going to make sure our visual storytelling helps that vision.
COLOR
Primary Colors
Afrofuturistic Gradient, Teal, Purple, Black and White
Secondary Colors “Accents”
Orange and Yellow.
Use for “accents” - minimal highlights or for a pop of color.
COLOR
Primary Colors
Afrofuturistic Gradient, Teal, Purple, Black and White
Secondary Colors “Accents”
Orange and Yellow.
Use for “accents” - minimal highlights or for a pop of color.
COLOR
Primary Colors
Afrofuturistic Gradient, Teal, Purple, Black and White
Secondary Colors “Accents”
Orange and Yellow.
Use for “accents” - minimal highlights or for a pop of color.
TYPOGRAPHY
Typography in Real Time
Find balance when it comes to fonts and type size. Look to the One-Pager as a good example.
VISUAL STYLE
Afrofuturism
Lean into space and the stars, we’re thinking about the future and we want them to know it.
Collage
Be experimental with graphics as you piece together collages that may include people, text, objects and space.
