RUNWAY Roots – The Home of Reparative Capital
Our Mission in Motion
Reparative Finance
We design and support trust-based capital strategies that repair harm, build community wealth, and fuel cultural transformation.
Power Building
We cultivate strategic ecosystems that move in sync toward justice, interdependence, and liberation.
Shifting the Culture
We transform finance culture through reclaimed narratives, training, and education.
We combine strategic capital allocation, reparative financial tools, and ecosystem training to create models that can be replicated, scaled, and owned by communities. Our work is grounded in lived experience and backed by bold financial innovation.
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Rooted Ecosystems
OUR PARTNERS & ENTREPRENEUR COMMUNITY
Through our deep partnership with Uptima Entrepreneur Cooperative and other key referral partners, entrepreneurs get the trusted support they need––business advising, mentorship, and resources––before and throughout their funding journey.
We grow relationships first and move money with care.
Where Theory Becomes Practice
RUNWAY Roots founder and CEO Jessica Norwood’s book Believe-in-You Money names the theory: capital that trusts, repairs, and restores, while RUNWAY Roots puts that theory into motion—fueling community-rooted entrepreneurship with non-extractive capital designed for our liberation.
Our Impact
RUNWAY Magazine is a visionary impact report that shows what happens when capital moves with purpose and people at the center.
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