RUNWAY Roots – The Home of Reparative Capital
Our Mission in Motion
RUNWAY Roots catalyzes economic justice by shifting capital, power, and the culture of finance to nurture liberation, power building, and generational wealth in Black communities.
Reparative Finance
We design and support trust-based capital strategies that repair harm, build community wealth, and fuel cultural transformation.
Power Building
Power is built in community. We cultivate strategic ecosystems that move in sync toward justice, interdependence, and liberation.
Shifting the Culture
We’re transforming finance culture through reclaimed narratives, training, and education—disrupting extractive systems and building alternatives rooted in right relationship.
We combine strategic capital allocation, reparative financial tools, and ecosystem training to create models that can be replicated, scaled, and owned by communities. Our work is grounded in lived experience and backed by bold financial innovation.
Where Impact Meets Imagination
RUNWAY Magazine is a visionary impact report that shows what happens when capital moves with purpose and people at the center.
Let’s reshape the rules, shift the flow of resources, and create the conditions to build power and wealth in Black communities. This is the moment to invest in the narratives, strategies, and ecosystems that work with and for us.
READY TO MAKE POWER MOVES?
Activate Your Capital.
Rooted Ecosystems
OUR PARTNERS & ENTREPRENEUR COMMUNITY
Through our deep partnership with Uptima Entrepreneur Cooperative and other key referral partners, entrepreneurs get the trusted support they need––business advising, mentorship, and resources––before and throughout their funding journey.
We grow relationships first and move money with care.
Where Theory Becomes Practice
RUNWAY Roots founder and CEO Jessica Norwood’s book Believe-in-You Money names the theory: capital that trusts, repairs, and restores, while RUNWAY Roots puts that theory into motion—fueling community-rooted entrepreneurship with non-extractive capital designed for our liberation.
Resounding Roots
STORYTELLING FOR SYSTEMS CHANGE
Capital x Culture
We’re blending finance, media, and hot takes to challenge ideas of wealth––how it works, who it’s for, and why it’s time for a full reset.
RUNWAY Roots Blog
Explore how we build collective wealth and power through stories of the people, practices, and partnerships that fuel our work.